The actors Oskar Heiler and Willy Reichert alias
Haeberle & Pfleiderer shaped in the past century
the image of the "Typical Swabian". The scetches in
local Swabian dialect can be compared to the
dialogues of Walter Matthau and Jack Lemmon
in "The Odd Couple" or to the scetches of Statler
and Waldorf.
Haeberle & Pfleiderer adjusted a lot of prejudices
concerning Swabians e.g. provincialism and
fatuity by using exactly these characteristics
as stylistic device.

To pay tribute to these famous actors
we choosed the name
Haeberle & Pfleiderer for our brand.